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Analytics India Magazine (AIM) is India’s leading online portal on Analytics and related fields. We aim for the promotion and discussion of ideas and thoughts on Business Analytics from India perspective. AIM was started in May 2012 by Bhasker Gupta. Today, AIM is driven by Bhasker’s vision to create a hub for thousands of analytics professionals across India. AIM is the pre-eminent source of news, information and analysis for the Indian analytics ecosystem, covering news, thought articles, research works and case studies. The website was established with the aim to evangelize analytics in India through healthy discussion and idea dissemination on next gen analytics within India.